CANDY UNWRAPPED 2024🔎️
Candy Unwrapped - Discover your sweetest wins!
Take a tasty trip back and revisit your top achievements from last year! You swiped, matched and blasted your way to the top of your game. Let's dive right in!
Take a tasty trip back and revisit your top achievements from last year! You swiped, matched and blasted your way to the top of your game. Let's dive right in!
︎ Direction︎
CONCEPT / A playful, printed world of candy
Like peeling open a candy wrapper to reveal what’s inside, this year’s journey feels personal and worth celebrating. That’s why we leaned into a bright, papery aesthetic that layered with halftone textures, soft paperback grain, and playful photo placements that showcase each player’s stats. It all ties back to the Candy Crush brand in a fun, tactile way.
COLOURS
The palette mixes bright candy tones with a muted yellow-white to soften the look and keep things legible. Pink rectangular accents punch through the layout, adding rhythm and contrast to this vibrant celebration.
LOGO / Like unwrapping something sweet
The logo is inspired by the moment a candy is unwrapped that playfully peeled open to reveal something personal, fun, and worth celebrating.
Like peeling open a candy wrapper to reveal what’s inside, this year’s journey feels personal and worth celebrating. That’s why we leaned into a bright, papery aesthetic that layered with halftone textures, soft paperback grain, and playful photo placements that showcase each player’s stats. It all ties back to the Candy Crush brand in a fun, tactile way.
COLOURS
The palette mixes bright candy tones with a muted yellow-white to soften the look and keep things legible. Pink rectangular accents punch through the layout, adding rhythm and contrast to this vibrant celebration.
LOGO / Like unwrapping something sweet
The logo is inspired by the moment a candy is unwrapped that playfully peeled open to reveal something personal, fun, and worth celebrating.
︎User Journey︎
Like unwrapping something sweet
The logo is inspired by the moment a candy is unwrapped that playfully peeled open to reveal something personal, fun, and worth celebrating.
The logo is inspired by the moment a candy is unwrapped that playfully peeled open to reveal something personal, fun, and worth celebrating.
︎Examples︎
"You used [X] times more Color Bombs than annual lightning strikes on The Statue of Liberty!"“You could fill the largest football stadium in the US [X] times with the number of Candies you collected.”
“You made [X] more moves than official soft whip ice cream trucks in the US!”
“You made [X] more moves than official soft whip ice cream trucks in the US!”
PROJECT . Candy Crush Saga
CREATIVE . Teodora Tasić, Cristina Buonanno, Kai Yiu
WRITER. Clare Fenech
PROJECT MANAGEMENT. Eva Harris
VIDEO. Emrah Onal