CANDY CRUSH SAGA
MUSIC SEASON
Turn up the volume. Candy Crush Music Season returns!
Sweet surprises await you with the exciting return of the Candy Crush Saga Music Season. This year, you'll have a chance to win real-world rewards, including concert tickets anywhere in the world, and jam out to original tracks. Feel the rhythm as you swap your way to the top of the charts.
Sweet surprises await you with the exciting return of the Candy Crush Saga Music Season. This year, you'll have a chance to win real-world rewards, including concert tickets anywhere in the world, and jam out to original tracks. Feel the rhythm as you swap your way to the top of the charts.
︎Direction︎
An immersive rhythm that hits different
This season places music at the center of the player experience. The goal was to create something unforgettable—a once-in-a-lifetime moment that blends sound, surprise, and gameplay into one seamless journey
A new icon takes the stage
We reimagined the classic orange candy into a music note, transforming it into the season’s central hero.
This season places music at the center of the player experience. The goal was to create something unforgettable—a once-in-a-lifetime moment that blends sound, surprise, and gameplay into one seamless journey
A new icon takes the stage
We reimagined the classic orange candy into a music note, transforming it into the season’s central hero.
︎Visual︎
Bringing the brand to life through sound and colour
A vibrant, rhythm-led identity energises the season and sparks instant recognition. Bold hues, red-pink, electric blue, lime yellow blend with signature music orange candy to set the tone.
Soundwaves carry the musical theme throughout, with music candy taking centre stage. Characters play a minimal role, allowing the design to lead the story.
A vibrant, rhythm-led identity energises the season and sparks instant recognition. Bold hues, red-pink, electric blue, lime yellow blend with signature music orange candy to set the tone.
Soundwaves carry the musical theme throughout, with music candy taking centre stage. Characters play a minimal role, allowing the design to lead the story.
︎3 Weeks Tournament︎
A three-week performance in motion
The tournament unfolded over three weeks, each stage requiring perfect alignment. We approached it like a live show, with structure and pacing. Two designs were created to reflect different phases.
Week 1-2 This version sets the stage with bold, clean energy
Week 2-3 The one on the right captures the high point, complete with crowd, spotlight, and atmosphere.
The tournament unfolded over three weeks, each stage requiring perfect alignment. We approached it like a live show, with structure and pacing. Two designs were created to reflect different phases.
Week 1-2 This version sets the stage with bold, clean energy
Week 2-3 The one on the right captures the high point, complete with crowd, spotlight, and atmosphere.
︎Sweet Surprize︎
A golden touch that celebrates the win
The Sound Pass was designed to feel premium—like a trophy in your hands. Gold and metallic textures were used throughout to evoke a sense of achievement, while subtle details inspired by musical instruments were embedded into the candies. Each element was crafted to reflect the harmony between sound and reward, turning gameplay into a celebration.
The Sound Pass was designed to feel premium—like a trophy in your hands. Gold and metallic textures were used throughout to evoke a sense of achievement, while subtle details inspired by musical instruments were embedded into the candies. Each element was crafted to reflect the harmony between sound and reward, turning gameplay into a celebration.
︎OOH︎
Tuning into the rhythm of LA
With Los Angeles’ SoFi Stadium hosting some of the world’s biggest concerts, it felt like the perfect stage to spotlight our Music Season.
The idea was to tap into the energy of music lovers, inviting them to join the tournament, and win real concert tickets.
With Los Angeles’ SoFi Stadium hosting some of the world’s biggest concerts, it felt like the perfect stage to spotlight our Music Season.
The idea was to tap into the energy of music lovers, inviting them to join the tournament, and win real concert tickets.
PROJECT . Candy Crush Saga
CREATIVE . Teodora Tasić, Kai Yiu, Jack Snelling
WRITER. Clare Fenech
PROJECT MANAGEMENT. Hannah Mattews
VIDEO. Andera, Alessio