Coca-Cola LUCKY RED NEW YEAR
/ 紅運豐收迎新春
Cityplaza x Coca-Cola® brings you the warmest wishes for this Chinese New Year!Come join us for some fun and interactive games at Cityplaza and collect lucky red symbols to kick off a prosperous Year of the Rat! In 2020, Cityplaza is joining hands with Coca-Cola® for our “Lucky Red New Year” promotion. Play interactive games to collect five lucky red symbols, earning good fortune in your relationships, family, health, wealth, and studies. You can also design a unique Coca-Cola® bottle by mixing and matching your photos with Chinese New Year elements symbolic of your best wishes for your loved ones!
Visual Direction ︎
The colours were inspired by the Coca-Cola® can — classic Coke red, shiny silver, and a touch of festive gold. We kept things balanced (not too red!) and built a fun background using diamond-shaped fai chun patterns, where each pixel hints at a little Coke can. A bubbly twist on tradition!
Journey Start ︎
01 The Lucky 6m-tall Archway
To kickstart your new year's fortunes, head to our atrium and walk through our 6m-tall archway to collect your first lucky red symbol and usher in new beginnings!
02 “Happiness for the Whole Family” Up-side Down Zone︎
“Happiness for the Whole Family” zone to enter the wonderful Coca-Cola® living room where everything, including the TV, sofa, candy tray and fridge, has been turned upside-down! Remember to take a selfie there and make sure happiness comes from heaven.
02 “Happiness for the Whole Family” Up-side Down Zone︎
“Happiness for the Whole Family” zone to enter the wonderful Coca-Cola® living room where everything, including the TV, sofa, candy tray and fridge, has been turned upside-down! Remember to take a selfie there and make sure happiness comes from heaven.
03 Coca Cola Can Blessing Wall
Check in at the three gigantic walls made up of over 15,000 cans of Coca-Cola®!
Use your mobile phone to scan the QR code at the front of the Luck Collection Card to trigger an AR lucky star animation bearing good wishes for you and your loved ones, and get ready for a great year ahead.
Check in at the three gigantic walls made up of over 15,000 cans of Coca-Cola®!
Use your mobile phone to scan the QR code at the front of the Luck Collection Card to trigger an AR lucky star animation bearing good wishes for you and your loved ones, and get ready for a great year ahead.
04 “Look Out for Success” Word matching game
By cracking three codes of auspicious greetings from 32 emoticons to make sure you have great success in your careers and studies this year!
By cracking three codes of auspicious greetings from 32 emoticons to make sure you have great success in your careers and studies this year!
05 “Wealth Within Grasp” Lai See Catching Kisok
Capture all four colours of our new year banners inside a 2m-high transparent Coca-Cola bottle-shaped installation in the time allowed
to get your lucky red symbol for a year of great fortune.
‘06 “Beat it to Good Health” Interactive Drum
Let’s drum up your health here. Try to hit the drum until the large lightbox shows up, representing a healthy year ahead for you and your family.
Capture all four colours of our new year banners inside a 2m-high transparent Coca-Cola bottle-shaped installation in the time allowed
to get your lucky red symbol for a year of great fortune.
‘06 “Beat it to Good Health” Interactive Drum
Let’s drum up your health here. Try to hit the drum until the large lightbox shows up, representing a healthy year ahead for you and your family.
07 AR Luck Collection Card
Subscribe to the Cityplaza e-Newsletter to collect your Luck Collection Card, then collect all five Chinese New Year lucky red symbols for relationships, family, health, wealth and success, and follow Cityplaza’s Instagram account to get a limited-edition little red gift. The Luck Collection Card also contains an AR animation wishing you and your family a happy new year.
Subscribe to the Cityplaza e-Newsletter to collect your Luck Collection Card, then collect all five Chinese New Year lucky red symbols for relationships, family, health, wealth and success, and follow Cityplaza’s Instagram account to get a limited-edition little red gift. The Luck Collection Card also contains an AR animation wishing you and your family a happy new year.
︎ Case Study on Youtube
CLIENT . CITYPLAZA x COCA COLA
CREATIVE. CHIKA TSANG, PENNY LAU, KAI YIU, KATHRINE NGAI
ART DIRECTION . CHIKA TSANG, KAI YIU
MEDIA . EVENT DESIGN, INTERACTIVE GAME