HOW COULD YOU EAT PAU-PAU ? ︎
/ 怎麼可以吃Pau-pau ?
︎ BRIEF
Foodpanda introduced its adorable pink panda, Pau-pau, as the new ambassador in Hong Kong. As part of the campaign, foodpanda collaborated with McDonald's to launch a set meal, drinks, and giveaways.
︎ INSIGHT
Virtual KOLs are an emerging trend in the world of social media and influencer marketing, offering a unique and innovative way to promote products and services.
By turning Pau-pau into a virtual KOL, foodpanda can expand the reach of its messaging and collaborate with other traditional influencers in Hong Kong. Additionally, incorporating an adorable element like Pau-pau can help foodpanda capture people's attention and stand out in the crowded social media landscape.
︎IDEA - STAGE 1 - Pau-Pau Cutest Debute on Social Media !
By leveraging Pau-pau's adorable image, we create engaging content that make Pau-pau first debute as a new star on social. By sharing fun facts about Pau-pau with the audience on social media, further strengthening the brand's connection with its target audience.
Here are some examples based on the Pau-pau bible provided by the client, which reveal that:
︎ INSIGHT
Virtual KOLs are an emerging trend in the world of social media and influencer marketing, offering a unique and innovative way to promote products and services.
By turning Pau-pau into a virtual KOL, foodpanda can expand the reach of its messaging and collaborate with other traditional influencers in Hong Kong. Additionally, incorporating an adorable element like Pau-pau can help foodpanda capture people's attention and stand out in the crowded social media landscape.
︎IDEA - STAGE 1 - Pau-Pau Cutest Debute on Social Media !
By leveraging Pau-pau's adorable image, we create engaging content that make Pau-pau first debute as a new star on social. By sharing fun facts about Pau-pau with the audience on social media, further strengthening the brand's connection with its target audience.
Here are some examples based on the Pau-pau bible provided by the client, which reveal that:
- Pau-pau speaks a language known as “Pandanese.”
- Pau-pau can run as fast as 26 km per hour when food is involved.
- Pau-pau stands at a height of approximately 50 cm.
︎ IDEA - STAGE 2 foodpanda x McDonald line up
> How could you eat Pau-pau? <
We are thrilled to announce our latest campaign featuring the renowned Hong Kong singer-writer, actor, and member of the famous Cantopop group "Mirror", Ian Chan, as the official endorser for McDonald's Hong Kong and foodpanda. The campaign includes a Pau-pau-styled mousse available with a set meal, drinks, and giveaways including an Ian Chan photo frame. In the first-person perspective video, Ian is seen struggling with whether or not to eat the Pau-pau-styled mousse, as it is incredibly adorable. Let's join Ian in this moment of fun by purchasing a set meal from McCafé via the foodpanda app.
> How could you eat Pau-pau? <
We are thrilled to announce our latest campaign featuring the renowned Hong Kong singer-writer, actor, and member of the famous Cantopop group "Mirror", Ian Chan, as the official endorser for McDonald's Hong Kong and foodpanda. The campaign includes a Pau-pau-styled mousse available with a set meal, drinks, and giveaways including an Ian Chan photo frame. In the first-person perspective video, Ian is seen struggling with whether or not to eat the Pau-pau-styled mousse, as it is incredibly adorable. Let's join Ian in this moment of fun by purchasing a set meal from McCafé via the foodpanda app.
Social Post - Introduction of Pau-pau styled products and giveaways
︎ TVC Full version campaign video on Youtube︎ ︎
Social Post - Suggestion for shooting a interesting photo with the photo frame.
︎ IDEA - STAGE 3 Interact with the cutest Pau-pau and Ian !
This campaign has also launched a naked-eye 3D outdoor billboard in the heart of Tsim Sha Tsui, utilizing the latest technology of ultra-high 4K resolution curved LED screens to create a breathtaking 3D effect without requiring any glasses.
This campaign has also launched a naked-eye 3D outdoor billboard in the heart of Tsim Sha Tsui, utilizing the latest technology of ultra-high 4K resolution curved LED screens to create a breathtaking 3D effect without requiring any glasses.
︎ Full version 3D billboard on Youtube︎ ︎
CLIENT . foodpanda
CREATIVE . MC SZETO, KATE LI , KAI YIU, MOMENT
ART DIRECTION . KATE LI, KAI YIU
MEDIA . TVC, BILLBOARD, SOCIAL