Lancôme WISH BIG
CLIENT . Lancôme Travel Retail Asia Pacific
CREATIVE . KEN HUI, CHIKA TSANG, KAI YIU, IN CHAN, KATHRINE NGAI
ART DIRECTION . CHIKA TSANG, KAI YIU
UI . IN CHAN, KAI YIU
SET DESIGN . M+
MEDIA . RETAILTAINMENT - INTERACTIVE GAME, LED INSTALLATION
︎Lancôme Travel Retail Asia Pacific The Moodies Travel Journey Digital Awards Best 2021 Digital Agency - AIR Concepts
CREATIVE . KEN HUI, CHIKA TSANG, KAI YIU, IN CHAN, KATHRINE NGAI
ART DIRECTION . CHIKA TSANG, KAI YIU
UI . IN CHAN, KAI YIU
SET DESIGN . M+
MEDIA . RETAILTAINMENT - INTERACTIVE GAME, LED INSTALLATION
︎Lancôme Travel Retail Asia Pacific The Moodies Travel Journey Digital Awards Best 2021 Digital Agency - AIR Concepts
Lancôme TR APAC ‘CNY Wish Big’ pop-up at Bangkok King Power Rangnam offers travellers to experience the festive retailtainments to celebrate Lunar New Year. The pop-up features a striking 10M long LED installation, which lets customers send their new year wishes into the sky, a boomerang photobooth that allows visitors to interact virtually with Lancôme products and another interactive game gives customers the chance to ‘catch’ floating Lancôme products on screen.
BIG MOMENT - Boomerang Booth
The immersive experience in Lancôme’s wonderland continues inside the pop-up with a custom ‘boomerang photobooth’ that allows visitors to interact with the Lancôme products virtually, offering a unique brand experience. All photos and videos can be downloaded so travelers can share their happy memories on social media.
The immersive experience in Lancôme’s wonderland continues inside the pop-up with a custom ‘boomerang photobooth’ that allows visitors to interact with the Lancôme products virtually, offering a unique brand experience. All photos and videos can be downloaded so travelers can share their happy memories on social media.
BIG Rewards - Lantern Game
On the other side of the pop up, a large LED installation displays a Parisian cityscape that whisks travelers away to France. The breathtaking panorama doubles as an interactive game, giving customers the chance to “catch” floating Lancôme products on screen and exchange them for prizes in store.
BIG IMPACT Wish Fireworks - 10M long LED installation
The pop-up features a striking 10 meter long LED installation which extends to the atrium ceiling and is surrounded by floating lanterns to symbolise wishes rising into the sky. Guests can enjoy real-time interaction with the retail design when they using mobile website or kiosk at the site.
The pop-up features a striking 10 meter long LED installation which extends to the atrium ceiling and is surrounded by floating lanterns to symbolise wishes rising into the sky. Guests can enjoy real-time interaction with the retail design when they using mobile website or kiosk at the site.
