REFRESHING YOUR EVERYDAY︎︎
/ 清爽每一天 ～
Hada Labo skincare embraces the philosophy of ‘Perfect x Simple’, upholding the basics of lasting beauty: perfection, simplicity, and confidence. The Hydrating Lotion is one of Hada Labo's signature products, which restores moisture in the skin and keeps it refreshed all day long.
About the Campaign ︎
The focus of this campaign is to highlight the benefits of our Hydrating Lotion, which offers the perfect balance for your skin's daily needs with intense hydration and refreshing effects.
Our objective is to create a catchy and uplifting melody paired with simple dance steps to capture people's attention. The dance steps will demonstrate the process of applying lotion to the face every day, while emphasising that Hada Labo Hydrating Lotion is a must-have in your daily routine to keep your skin fresh and moisturized all day long.
About the Campaign ︎
The focus of this campaign is to highlight the benefits of our Hydrating Lotion, which offers the perfect balance for your skin's daily needs with intense hydration and refreshing effects.
Our objective is to create a catchy and uplifting melody paired with simple dance steps to capture people's attention. The dance steps will demonstrate the process of applying lotion to the face every day, while emphasising that Hada Labo Hydrating Lotion is a must-have in your daily routine to keep your skin fresh and moisturized all day long.
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︎ Full version on Youtube ︎
CLIENT . HADALABO - METHOLATUM
CREATIVE . KAI YIU, PENNY LAU, JACQ HUNG, FO WONG
ART DIRECTION . KAI YIU, JACQ HUNG
MEDIA . VIDEO, SOCIAL