SOGO THANKFUL WEEKS
Idea
SOGO Thankful Week is a amazing shopping gala of a Japanese Department Store for everyone to say thank you.
"Thank you" is a magical phrase. It's easy to say, but truly feeling it can be challenging. During Sogo Thankful Weeks, we turn "thank you" into action. From the inside out, we express our gratitude to our customers by uplifting them, much like devoted fans cheering for their idol in Japan. We wave our glow sticks to cheer for our customers. This is our heartfelt way of showing appreciation.
SOGO Thankful Week is a amazing shopping gala of a Japanese Department Store for everyone to say thank you.
"Thank you" is a magical phrase. It's easy to say, but truly feeling it can be challenging. During Sogo Thankful Weeks, we turn "thank you" into action. From the inside out, we express our gratitude to our customers by uplifting them, much like devoted fans cheering for their idol in Japan. We wave our glow sticks to cheer for our customers. This is our heartfelt way of showing appreciation.
Self-initiated projects (*V*) 2023
IDEA. DESIGN. ILLUSTRATION - Kai