HEAT HAPPENS STAY COOL︎
"Heat Happens Stay Cool" campaign aims to strengthen the connection between "Sprite No Sugar" and heated situations, and encourages reducing heated actions with "Sprite". This playful campaign emphasises the importance of keeping our cool when faced with situations that would typically provoke regrettable actions. It invites us to step back, have a refreshing ice-cold lemon-lime "Sprite", and cool down.
︎ Teaser Social Post for product launch ︎
︎ Ambassador Announcement ︎
Sprite has launched a lighthearted reminder to stay cool in Hong Kong this summer. With this new launch, Sprite has enlisted Jer Liu, a solo singer known for his craziness, as the official endorser. Liu invites everyone to keep their cool and take a break with Sprite when facing unavoidable and frustrating moments this summer. These moments include losing Wi-Fi during important times, standing in long queues under the sun, or waiting for meals for extended periods.
Sprite has launched a lighthearted reminder to stay cool in Hong Kong this summer. With this new launch, Sprite has enlisted Jer Liu, a solo singer known for his craziness, as the official endorser. Liu invites everyone to keep their cool and take a break with Sprite when facing unavoidable and frustrating moments this summer. These moments include losing Wi-Fi during important times, standing in long queues under the sun, or waiting for meals for extended periods.
︎ Influencer Engagement︎
︎ First Incentive with Instagram Story︎
Guess the hottest day this summer and win a big prize together. Pick a day, share a story on Instagram, and tag #spritehk during the campaign period.
Guess the hottest day this summer and win a big prize together. Pick a day, share a story on Instagram, and tag #spritehk during the campaign period.
︎ Sampling Booth in Hong Kong's hottest area ︎
︎ Second Incentive ︎ Draw the image of sprite in your mind! The coolest one will win a prize!
CLIENT . Sprite Hong Kong
CREATIVE . MC SZETO, KATE LI , KAI YIU, MOMENT HUNG
ART DIRECTION . KATE LI , KAI YIU
MEDIA . PRINT, SOCIAL
CREATIVE . MC SZETO, KATE LI , KAI YIU, MOMENT HUNG
ART DIRECTION . KATE LI , KAI YIU
MEDIA . PRINT, SOCIAL