UNEXPECTED ENCOUNTER MONTH︎
#三哥對望月
CLIENT . Tamjai SamGor X Lalune
CREATIVE . MC SZETO, KATE LI , KAI YIU, MOMENT HUNG
ART DIRECTION . KATE LI , KAI YIU
ILLUSTRATOR . FISH YU
MEDIA . PRINT, SOCIAL , ACTIVATION
CREATIVE . MC SZETO, KATE LI , KAI YIU, MOMENT HUNG
ART DIRECTION . KATE LI , KAI YIU
ILLUSTRATOR . FISH YU
MEDIA . PRINT, SOCIAL , ACTIVATION
︎ Tamjai Samgor x Patisserie Lalune - Crossover︎Patisserie Lalune is a local bakery that produces mooncakes every Mid-Autumn Festival, and their palmiers are also highly popular in the city. Tamjai SamGor Mixian (“SamGor”) is a Hong Kong-based fast casual restaurant that specializes in mixian (rice noodles). This year, an unexpected collaboration took place between Tamjai SamGor and Patisserie Lalune. What will happen when these two brands come together to create something even more fabulous?
Background of the campaign name
For this campaign, we decided to play with the two brand names in Chinese. "Sam Gor" (三哥) is a man's name, while "Lalune" (望月) means "to gaze at the moon", and the character "月" also means "month". By adding the word "對" between the two names, we created "三哥對望月", which sounds like a special name for a month.
Background of the campaign name
For this campaign, we decided to play with the two brand names in Chinese. "Sam Gor" (三哥) is a man's name, while "Lalune" (望月) means "to gaze at the moon", and the character "月" also means "month". By adding the word "對" between the two names, we created "三哥對望月", which sounds like a special name for a month.
︎Teaser & Product Introduction
LaLune and SamGor have separately launched two different products in their shops.
LaLune has introduced two limited editions of palmiers mixed with SamGor's soup base, along with their signature Bandit's Chicken Wings.
Meanwhiles, SamGor has launched a set meal for dine-in that includes two new flavours of rice noodles, two drinks, Bandits Chicken Wings, two side dishes, and a box of palmiers.
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LaLune and SamGor have separately launched two different products in their shops.
LaLune has introduced two limited editions of palmiers mixed with SamGor's soup base, along with their signature Bandit's Chicken Wings.
Meanwhiles, SamGor has launched a set meal for dine-in that includes two new flavours of rice noodles, two drinks, Bandits Chicken Wings, two side dishes, and a box of palmiers.
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︎Activiation
Making eye contact with someone can have unexpected results. There is a belief that two strangers can fall in love if they stare silently into each other's eyes for four minutes. In this on-the-spot challenge, participants have the chance to win a box of limited edition Palmiers in five designated SamGor stores. The challenge is simple: make eye contact with a SamGor staff member for five seconds, and you win!
Making eye contact with someone can have unexpected results. There is a belief that two strangers can fall in love if they stare silently into each other's eyes for four minutes. In this on-the-spot challenge, participants have the chance to win a box of limited edition Palmiers in five designated SamGor stores. The challenge is simple: make eye contact with a SamGor staff member for five seconds, and you win!
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